CTALYST Built by Operating Bureau
THE OFFER, WRITTEN OUT

The Catalyst Acquisition Cohort

Jordan, here's the full build of what we talked about, starting with the part everything else sells: the offer, the arithmetic behind it, and what it takes to run it every month without burning the audience.

01 · WHERE THE MONEY COMES FROM TODAY

A real audience, and nothing priced behind it yet

Catalyst is free, and it should stay free. The reels go out about three a day, they point at the community, and anyone who wants more comments a keyword or sends a DM. The demand is already there: about 24 people commented "Acquisition" on one Skool post and one reel in a single week in October.

41.9KInstagram followers
32.6KTikTok followers
890members in Catalyst
About 24"Acquisition" comments in one week

Counts read from your public profiles on October 19, 2026.

02 · THE SAME AUDIENCE, ONE OFFER BEHIND IT

One webinar a month, before a dollar goes into ads

TODAY $0

From a priced offer in this slot. Catalyst is free and the cohort has no checkout yet.

WITH THE COHORT BEHIND IT $34,268 a month

Realistic case, warm audience only: one $47 webinar a month promoted on your own channels, selling a $15,000 cohort.

Paid registrants a monthanchored100
Show up live (55%)assumed55
Still there at the offer (80%)assumed44
Apply (25% of those at the offer)assumed11
Book a call (80%)assumed8.8
Show for the call (80%)assumed7
Join (28% of calls held)assumed1.97 seats
1.97 seats at $15,000, plus 100 tickets at $47per month$34,268

The registrant count is built from those 24 hand-raisers a week, before there was a page, an email or a reminder. They're hand-raisers, not paid tickets, so treat it as the number to test first. On the conservative inputs the same month is $6,987. Arithmetic on stated assumptions; change any input and the number moves. It's a model, not a forecast or a promise.

03 · THE OFFER

What your buyer gets

Built from what you already teach and the format you already announced. Nothing here asks you to deliver something you don't do today.

Name

Catalyst Acquisition Cohort. Catalyst stays the free community at the top; the cohort is the paid room inside it.

Who it's for

A professional with a good job and savings, who plans to buy within 12 months and has, or can raise, a down payment.

The transformation

From researching to hunting real deals in five nights: a written buy box, a deal filter, and a lender, CPA and attorney on call. The 90-day milestone is a first LOI. It's the target the program is built around, never a promise on a page.

The mechanism

The Buy Box Method, named from your own terms: the buy box module already in your classroom, and the deal team from your cohort post.

Five live nights

On Zoom, 8:00 to 9:30 PM ET, Monday to Friday: your buy box, spotting a good deal from a bad one, the pitfalls, good and bad industries, your deal tools and a target list, deal structure and valuation, lending and raising capital.

90 days of deal support

A weekly live deal review, 1:1 time with you, the member community, and introductions to the lenders, CPAs, attorneys and brokers you work with.

Cadence and seats

A new cohort every month, ten seats. The cap is real: a weekly deal review only works with a small room.

Price

$15,000 per seat. This is our recommendation, not a number you've published. The reasoning is in section 04, and the founding-cohort price is your call.

Guarantee

No guarantee today. If you want one, the version we'd stand behind is a deal-review extension: you keep reviewing a member's deals every week past day 90 until they sign an LOI.

Who it isn't for

In your words, "anyone looking for passive income or a quick win." Also anyone without a path to a down payment inside 12 months, and anyone who wants to start from scratch. They stay in free Catalyst, which is where they belong for now.

After the 90 days

A 1:1 Deal Partner seat for the members who want you closer to their deal, priced when we talk it through. Catalyst stays free as the place everyone keeps coming back to.

IThe Buy Box

The size, industry, geography and numbers they'll buy, so most listings become a quick no.

IIThe Deal Filter

What you check before you ever ask the price, the same checks your reels already teach.

IIIThe Deal Team

The lender, CPA, attorney and broker relationships that turn an LOI into a closing.

04 · WHY $15,000

Costly, and worth it

Your buyer is about to put a six-figure down payment and a personal guarantee behind what's often a seven-figure purchase. Fifteen thousand is about 1% of a $1.5 million deal, and it buys five nights instead of another year of podcasts and listings, plus 90 days of an active acquirer looking at their deals. A $2,000 version would fill the room with people who can afford the course and not the deal. Price it for the deal that comes after.

05 · WHAT IT TAKES TO RUN IT

Built to keep running after month one

The offer only works if something fills it every month and something catches every buyer who raises a hand. Four pieces, then the way we'd run them.

An application that qualifies first

Six questions after the replay, with the money question last. Anyone who can't invest gets pointed back to free Catalyst instead of your calendar.

A call calendar, and you on the calls

On the realistic case that's about seven calls held a month. You take them first; a closer comes in only when volume says so.

Fulfillment that holds

Five nights and a weekly deal review for ten people, every month. The cap protects the review.

A front end that fills it, monthly

The $47 webinar, the confirmation page, the emails and texts, and the five systems behind them. All of it is in this build.

One a month

One webinar and one cohort a month, ten seats. Your audience gets invited every month and never gets squeezed in one big launch.

House money first

Month one runs on your reels, stories, Catalyst and DMs, with no ad spend. If the tickets and seats from that month cover it, they pay for the first cold test.

Cold from day one

Every page, email and text is written for a stranger who has never seen you, so the same funnel takes paid traffic in month two at about $100 a day.

Two channels, two reads

Organic and paid are tracked and reported separately, so warm numbers never make cold look better than it is.

Ramp on evidence

Cold spend rises only when its own cost per seat holds. If it doesn't, spend stays at the test level while the warm month keeps paying.

THE SIX-MONTH RAMP · REALISTIC MODEL

Cash in each month, warm held flat, cold layered on from month two

  1. Month 1$34,268$0 ads
  2. Month 2$41,964$3,000 ads
  3. Month 3$45,812$4,500 ads
  4. Month 4$49,660$6,000 ads
  5. Month 5$54,791$8,000 ads
  6. Month 6$59,922$10,000 ads

Six months: $286,418 on $31,500 of ad spend. A projection on the realistic column of the same model as section 02, not a promise. A launch does the opposite: one spike from the warm list, then a drop-off, because nothing is left running behind it.

That list is what Operating Bureau builds and runs. You keep making the content and running the room.

Talk it through

Kavi Manik and Riley Phillips · Operating Bureau